Google Product Listing Ads (PLAs) can greatly benefit from well-optimised product images – we are not talking about image file sizes here, although important – we are looking at how you merchandise your product offering. Generic product photography can be unappealing and unmemorable, so it’s important to use your own unique images in your PLAs. By using your own images, you will be able to differentiate yourself from other ads and grab the consumer’s attention.
It’s also a good idea to incorporate your brand into your images in a subtle way (a small step towards stopping others from swiping your work), such as by including your logo or brand colours. Just be careful not to add a watermark to your PLAs, as this is not allowed.
Remember that the image size for PLAs is quite small, so it’s important to choose a tight crop of your product that still showcases it well. If you’re selling LED strip lights, for example, make sure to show off the product’s flexibility and how it can be bent and twisted. It’s also crucial to have the product properly lit in the image.
Optimising your product images can lead to a higher click-through rate and a lower cost per click. It can also improve your ad positioning in Google. If you need help with product photography or would like to learn more about affordable and high-quality options, consider signing up for a newsletter or contacting a professional.